FALSE BAYER ADVERTISING

Bayer is running "advertisements...that claim the product reduces men's risk of prostate cancer." Bayer's radio and TV ads falsely claim that selenium, an ingredient of One-A-Day Men's Health Formula and 50+ Advantage, helps prevent prostate cancer."

The National Institutes of Health" "found no evidence the ingredient selenium prevents prostate cancer in men." "The largest prostate cancer prevention trial has found that selenium is no more effective than a placebo," and Bayer therefore "is ripping people off when it suggests otherwise in these dishonest ads." The study was "halted...last October after it became clear that selenium did not prevent prostate cancer."

A complaint has already been filed with the Federal Trade Commission."

Back in 2007, the FTC "ordered Bayer to stop making unproven health claims for a One-A-Day weight loss product and told the company not to make any unsubstantiated claims for any vitamins in the One-A-Day product line." The recent complaint to the FTC urges the commission to "take swift and strong action to get these deceptive Bayer ads off television, radio, and Internet and out of newspapers and magazines or wherever else they may be displayed."


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